Lessons As The CRO of Sandler, Creating Gong's Sales Playbook and The Biggest Mistakes Frontline Sales Leaders Make with Colum Lundt, CEO of CoachEm

Welcome Back to the Show! 

In this episode, we sit down with Colum Lundt—entrepreneur, sales leader, and CEO of CoachEm—to explore his unexpected journey into the world of sales and how it led him to build a platform that’s redefining sales management.

Colum shares how early failures shaped his mindset, why referrals and in-person relationships still matter, and the crucial role managers play as coaches, not just task managers. We dive into how technology can empower better coaching, and what the future holds for sales leadership in a rapidly evolving business landscape.

Whether you're a sales rep, manager, or aspiring founder, this episode is packed with practical wisdom, real talk about what it takes to succeed, and Colum’s honest take on continuous growth in sales.

What You’ll Learn:

• The power of grit and learning from failure
• Why coaching—not managing—is the future of leadership
• How to build trust in an increasingly digital sales world
• Using tech to scale effective sales development
• The mindset shift required to thrive in modern sales

Thanks again to Colum for joining us today! 

Be sure to check out Colum’s LinkedIn. 

Until next time!

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